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Dr. Winston Mano


China in African Media: One country, Many Stories
Mano, W. 2012, keynote presentation, Highway Africa conference in Grahamstown in September 2012.

On the panel on reflecting on the shift: implications for Africa and beyond
Conference: New Trends in African Media the Growing Role of China
St Antony’s College, University of Oxford 9 November 2012

Voice of China in Africa: Development Models and Communication Strategies
Mano, W. 2013, opening Address Workshop in Bergen Norway, held from 7 – 9 May, 2013.

New Imperialism or Friendship: China in Zimbabwean Newspapers
Mano, W. 2013, at Representations and Social Change in Africa conference
University of Sheffield, 13 May 2013.

China in Zimbabwean Media: Possibilities and Limits of Soft Power
Mano, W. 2013, at Communicating Soft Power conference
9-10 September 2013, University of Westminster, London.

Charting the future of global journalism: China’s soft power in Africa
Wasserman, H., Mano, W. , Zhang, X. 2013
Future of Journalism conference, Cardiff University, Cardiff, Wales, 12-13 September.
Abstract: The future of global journalism will shaped by the changing geopolitics which include the rise of  the BRICS alignment of emerging states (Brazil, Russia, India, China and South Africa).These shifts are already impacting on journalism in these regions. The involvement of China in Africa has been especially controversial. China's quest for resources has been seen by some critics as a new imperialist 'scramble for Africa' that could have negative consequences for the deepening of democracy on the continent, if China's attitude towards press freedom would be adopted by their new African trade partners. China’s intervention in African media in recent years includes greatly increasing media presence in Africa: Xinhua news agency operates from Nairobi and is widely accessible; China's television station CCTV also has its base in Kenya, while China Daily's African edition is published from Johannesburg. As important platforms for the promotion of soft power, large investments are being poured into official media organizations to improve their reporting and broadcasting, including exchange programmes and training for African journalists. How has this 'soft power' offensive of China impacted on journalism in African countries? This paper draws on fieldwork in three countries – South Africa, Zimbabwe and Kenya – to assess the representation of China's involvement in African media, the perceptions of journalists and editors of China's soft power strategy and the implications of these developments for the liberal democracy model of journalism and media systems in Africa and further afield in the new emerging regions of the globe.

China’s Promotion of Soft Power in Africa: a study of emerging media relations between China and southern Africa
X Zhang, W Mano, and H. Wasserman 2013, at East Asian Societies In Transition: Challenges And Connections
University of Nottingham, Nottingham, UK. 5 – 7 September 2013
Abstract: China has increased dramatically its economic engagement with Africa. At the same time, it has also been using Africa as the testing ground for the promotion of its soft power around the world. This paper first outlines China’s recent pursuit of soft power through its communications strategies in Africa, including its greatly increased media presence, exchange programmes and training for African journalists. Guided by theories on the influence of the media in society, (e.g., Curren, 2002, Johnson, 2005) and combining qualitative and quantitative analyses including content analysis, document analysis, in-depth interviews and focus group studies, this paper then assesses the effectiveness of China’s approach by examining the representation of China's involvement in African media and the perceptions of journalists and editors of China's soft power strategy. Two countries are used as case studies: South Africa and Zimbabwe. Although the case studies are only in southern Africa, the findings of the project contribute to answering such important questions as ‘is China’s infrastructural and technical support to the media sector, mostly owned by the state, having an impact on the power balance in Africa, favoring public and state-owned actors over private ones? How are Chinese perspectives of journalism being taken up in African media institutions? Does China’s state-centered one-actor model help to advance soft power in the diversified Africa? What are the implications of China’s increased intervention in the African cultural and media sphere for the western liberal democracy model?